A website design package can be a simple concept or a complex one. The best ones will have a navigation system that takes visitors smoothly from one page to another. The written content will be clear and concise. Some visitors are rushed and only take time to scan the pages rather than reading every word.
It takes a graphic arts major to do the logo design, the page layout and how to display the writing itself. Color is a big part of the appearance. Everything should be attractive and appealing and appropriate to the business it represents. It should have a navigation system that makes a smooth transition from the home page to the rest of the site.
Coding is simply, computer language. The code, consisting of tags, tells the system how to display the components of the page. A WYSIWYG is one of a variety of software programs that does the coding for you. Some of the designers who do all three components themselves, write their own language that only they can change or update. Html is the usual code of choice simply because it translates well on all browsers.
One such language is html. There are different versions. This coding is easy to learn, but you need to invest enough time if you want to be able to code an entire website. CSS is a separate page that directs what components are to be placed on every page automatically. This is a real time saver when making a change on one page.
The writing tells the visitors what they offer. It is usually written in short sentences and also uses lists of services or products. It must be interesting enough to hold the interest of the reader and entice them to make a purchase before leaving.
A website design package is a compendium of all three of these things. Color is appropriate to the business being represented. One example would be use of quiet colors, usually black, white and gray for a business such an attorney or a CPA. If selling toys, you can go wild with all the primary colors and everything in between. A finished site should be pleasant to look at and easy to navigate to induce people to read the content.